Social Concept + Strategy + Execution
At Le Tote I am responsible for creative development and execution on all social content. This includes strategy on new ideas, creating videos, A/B testing of ads and generating organic posts for Instagram. I also provide all creative visuals for our Le Tote Blog.
Facebook is part of our core digital advertising strategy. At Le Tote, it continues to be a key revenue driver making up 50% of our ad spend.
Our top performing ads drive +50M impressions and lower Cost Per Acquisition (CPA) by 30%.
Our Instagram reaches over +25k people every day with over +80k impressions. Without a social media manager, I’ve partnered with our copywriter to take on this role of creating static and story content for Instagram. This also includes engaging our community by reposting their stories.
