Campaigns and Landing Pages at Walmart.com
As an Art Director at Walmart.com, I led the creative for many seasonal campaigns which are huge revenue drivers for the company. Some of these key campaigns include Black Friday, Cyber Monday, Halloween, Valentine’s Day and Back to School. Each campaign includes multiple phases, so the creative can change highlighting different products and offers. These assets are used across categories throughout the website, as well as on affiliates and content pointing to Walmart.com
Halloween Creative
Halloween Creative
Branded Landing Pages
Branded landing pages are a huge revenue driver for Walmart.com. This is a hub to showcase exclusive products and content and it also needs to have a balance of Walmart’s look and feel coupled with the brand’s aesthetic. As an Art Director and Designer at Walmart.com I created brand launches for Libby Langdon, Novagratz, Angelo Home and more. which all were exclusive brand launches to Walmart.com
“Ree Drumond (The Pioneer Woman) is an award-winning food blogger and TV personality. I worked with the Pioneer Woman’s team to lead the design of her brand page. The challenge was to create a simple and inspirational way to navigate through product, video, and content. This is the complete omni-channel experience with in-store marketing, television commercials, and full online exposure. The sales were projected at $250k in the first week, exceeded plan with $310k in the first day this went live.”
Responsive and new site Experiences
Worked with stakeholders to create a new experience for Baby Registry. The result of this redesign for desktop and mobile were as follows: Creations of registry grew +104% year over year | Sales grew +119% year over year (beating plan by +90%). This experience was so successful that we applied the same look/function to our Lists and Wedding Registry pages.
Created a tool for swimwear that enables the buyer to 'mix and match' their suits. This enhanced the shopping experience, and made it much more engaging. We saw numbers that proved almost 90% of customers engaged with this tool.