Walmart.com: Apparel
Brainstorm and design original creative supporting promotional events and seasonal campaigns. Creative execution includes: Logo lock-ups, landing pages, cross-functional site assets & affiliates.
New Year, New You
The marketing objective was to showcase our activewear across categories. I led the creative direction of the campaign. Traffic was driven to this page through email, affiliates and other internal site assets. Worked hand in hand with a copywriter and designers to ensure the page has a nice flow with effective messaging.
Summer must-haves
Clothing: Seasonal
Below is a sampling of seasonal assets that appeared across all apparel categories and the homepage of Walmart.com